I had the opportunity to work on several channels and tactics with Autonation, which resulted in very successful campaigns. From grand openings and photoshoots to the introductions of TechXperts, or Drive Pink partnerships with Andy Grammar. Below are some examples of the amazing journey that I was lucky to enjoy while working with Autonation.
CHANNELS USED: Email, Web Banners, Print, T-shirts, Event Collateral.
Meet the TechXperts.
I assisted in the introduction of Autonation’s Service Technicians as Autonation “TechXperts.” I directed the interviews and assisted in the photoshoot produced by a third party photographer. With the material acquired, we created 9 solo interview spots to humanize those with whom customers entrust to maintain their vehicles. In addition, we created 3 extra spots including:
• Tips from the TechXperts
• Why I love being a TechXpert
• TechXpert highlight Mashup
Porsche Orange County Grand Opening.
The “It’s Time” campaign begun as an augmented reality-enabled direct mail piece. The campaign grew to include other touch-points, and it helped bring 3 times the goal set for grand opening event attendance.
AR experience: https://vimeo.com/245986422/94f20c97ea
Channels used:
• Animated social media
• Email campaigns
• Event landing page
• Direct mail
• Augmented reality content
All your Information. One Localized Platform.
One of our most extensive engagements with Autonation, our assistance in promoting the partnership with vocalist, Andy Grammer, through the “Give Love, Drive Pink” initiative, which utilized multiple disciplines.
Channels used:
• Shasta Trailer Concept
• Social media
• Print banners on multiple sizes
• Email campaigns
• Event landing page
• Animations